AIME Unveils a New Look as It Sets Its Sights on a Bigger 2027
The Asia Pacific Incentives and Meetings Event (AIME) has rolled out a new brand identity as it heads into its 34th year β a fresh chapter for one of the region's most established business events trade shows. The timing isn't incidental: the rebrand follows five straight years of growth and signals AIME's intent to build a stronger presence on the global stage.
The new look brings bolder visuals, brighter colours, custom typography and a redesigned symbol, paired with a new tagline: "Bring your ambition to Melbourne. Share it with the world." Developed in collaboration with Studio Quarantine, the identity draws inspiration from Melbourne's native Paper Daisy β a nod to resilience and to the idea of bringing the global business events community together.
The refresh arrives just as AIME gears up for its largest-ever edition in 2027. Alongside the new branding, the event is also launching its Hosted Buyer Programme, which pairs expert human curation with AI to build tailored, pre-scheduled appointments between qualified buyers and exhibitors. Buyers approved into the programme will get support covering flights, accommodation and a customised appointment schedule.
AIME 2027 is set for 15β17 February 2027 at the Melbourne Convention and Exhibition Centre (MCEC). With the event typically drawing more than 5,000 attendees each year, this upcoming edition looks set to further cement Melbourne's place as an international hub for meetings, incentives and business events.
