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Anuga in New Format with Anuga@home

Anuga, the largest trade fair in the world with a 100 years history is going hybrid to have an enlarged presence across global markets in its new format Anuga@home. The hybrid event is being organized by Koelnmesse, an international leader in organising food fairs and events regarding food and beverage processing, from October 10-13, 2021. 

Organized under a new theme “Transform”, the organizer aims to address transformation in food and beverage industry and the new concepts of the global trade fair that is being staged in a hybrid format for the first time. The regular trade fair with product presentations on-site in Cologne will be also enhanced by Anuga@home. 

The event will provide an opportunity for exhibitors, trade visitors and trade press to connect and find more about the new offerings. Those living in Cologne and those who want to attend in-person can do so by registering for the show. On the other hand those facing travel restrictions can use Anuga@home for keeping up-to-date on trending topics in the industry.

The new platform can be accessed via a virtual lobby and it offers additional components such as the “Main Stages”, where the programme curated by Anuga takes place. Speakers can present industry themes live on-site from Cologne or from anywhere through the “Congress Stages”. Exhibitors' new products and highlights will be presented on the "Product Stages". 

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