The International Association of Exhibitions and Events (IAEE) has announced a new module for its CEM learning program, Digital Events Management. The new module will be available for students currently enrolled in the program, as well as more than 3,500 current CEMs around the world. The module will comprise teaching materials for faculty, including case studies. 

Research has shown that as the exhibition industry recovers the demand for hybrid and digital events will continue prompting CEM commission to approve the Digital Events Management program. Reflecting on the development CEM Commission Chairperson Lee Ann Norton said that although the industry handled the crisis as gracefully as possible last year, it was still forced to move quickly.

The Digital Events Management module infused valuable data from the Center for Exhibition Industry Research’s (CEIR) Global Virtual Event Trends Study Report One: Anatomy of Virtual Events and Financial Outcomes. This program is designed for the typical CEM candidate with 3-5 years of experience. After completing this course, the participant should be able to identify different types of digital events, learn the basics of building a basic digital event strategy and understand the three major components of a digital event and all that they encompass. 

Digital Events Management will be offered during CEM Week to be held from August 9 - 13, 2021 in Palm Beach, Fla. The course will be taught by Necoya Tyson, CEM-AP, CGMP, CCEP, Vice President, Banker Education & Events, Texas Bankers Association.