Exhibitions are the most effective B2B Market places that provide multitude of business generation opportunities to small, mid and large scale businesses at a single sophisticated and organised platform. Going beyond the role of mere Marketplaces, Exhibitions also serve as a major stimulus for industrial and commercial development in the regions where these are held. They bring in a major contribution to the economy of the country along with avenues for bringing in investments, joint ventures, regional & global partnerships.
Given the strategically adopted phased approach by the Govt. towards opening up of the sectors, continued social distancing norms and guidelines for containing the spread of the disease, Indian Exhibition Industry Association (IEIA) the National Apex body of the exhibitions sector in India supports the Government and stays committed to facilitate safe and organised business markets to the stakeholders of the sector by way of implementation of the Standard Operating Procedure at the opening up of the trade shows post the lockdown.
Exhibitions are categorised as serious business activity bringing together the stakeholders on a unified platform as ORGANISED gatherings, which are different to the normal mass gatherings. Many countries across the globe leverage the power of exhibitions as a strong base for their overall economic development, which is well substantiated by the investments made by these countries in setting up the infrastructure for hosting exhibitions............................Read More
