ITB Asia, organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau, is on track for a physical event at Sands Expo and Convention Centre in Singapore from October 27-29, 2021. Asia’s leading travel and trade show will feature over 600 international exhibitors and will provide significant opportunities for stakeholders to connect key travel industry leaders in the region. Leaders from MICE, leisure, corporate travel, and travel technology segments will congregate at the annual three day in-person B2B trade show and convention to explore business possibilities. 

The event is attracting a high demand for space from tourism organization heavyweights. Azerbaijan Tourism Board, Korea Tourism Organization, Malta Tourism Authority, Moscow Project Office for Tourism and Hospitality Development, Ministry of Tourism and Creative Economy of the Republic of Indonesia, Penang Global Tourism and many more will be participating in the show.

Speaking about the show, Katrina Leung, Managing Director, Messe Berlin (Singapore), shared, “With the worldwide vaccination rollouts, the industry is right to be optimistic. After ITB Asia went completely virtual for the first-time last year, I am more than pleased that we are returning to an in-person event this October.”

The show is expected to pave the way for the gradual resumption of larger-scale trade shows and leisure travel in Singapore.