Italy’s international showcase for the fresh produce industry, from Sep 8 to 10, 2020 will offer business opportunities through a digital platform that will bring together buyers from all over the world, opening up new international markets for the sector. This innovative project makes Macfrut the first digital trade fair for the fruit and vegetable industry.

The uncertainty surrounding the current health emergency has made it difficult to organise the traditional trade fair, now in its 37th edition, in the usual way. Italy is striving to reaffirm its leading position in the sector, and this approach is in line with the current possibilities offered by state-of-the-art technology, which provides a unique opportunity for the fruit and vegetable sector.

This virtual event will not replace the physical one, but given the current situation, it is intended to give all professionals involved the opportunity to do business in the global market. Thanks to this interactive platform, exhibitors will be able to interact with the buyers and sector professionals who will “participate” in this three-day virtual event.