In order to begin recovery in the post lockdown world, Ashish Kumar, Co-Chairman of FICCI Travel & Technology Committee, believes the one critical factor is intellectual property. “Whatever story (intellectual property) one builds has to be woven across a strategy. The best business plans are made with passion. Relook at your ideas, refresh your plans and rework on your IP. The need of the hour is to get your story right.” He was speaking at TAAI-TravelBiz Monitor e-panel discussion on Finance and Technology. 

 

Citing an example Kumar said that there is a huge market for India, especially in the corporate travel space as only 30% of the revenues reside in India, 70% is outside. 

 

Moreover, suggesting some key measures, Kumar said the travel and tourism industry is fragmented and there is a huge case for collaboration. “There are areas for shared services and common costs for distinct areas. One needs to look at such avenues and work towards a common goal collectively. Technology will also aid in bringing about seamless operations, especially on the employee side. Currently, in the post lockdown era, one should look at sustenance and keeping debt at bare minimum.”